Abhay Singh
Portrait of Abhay Singh, software engineer, in a black hoodie against a light background
Abhay Singh · Ludhiana, Punjab, India
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About

Engineer by training. Product builder by practice.

Abhay Singh is a software engineer in Ludhiana, India, working across product development, analytics and growth. Since 2024 at Cogent Infomedia, I’ve worked directly with company leadership as strategist, developer, SEO lead and market researcher on CareBravo, Caryfy AI and CareBegins.

I started as a frontend developer, shipping marketing landing pages on campaign deadlines. That’s where I learned that a page that looks finished isn’t finished until it’s found, used and measured.

Today I work closer to the product. I sit with founders to understand the business, research the market and competitors, and shape how the product is positioned. Then I design, build, optimise and measure what we ship. When a problem needs skills beyond my background, like a full-stack Next.js and Supabase app, I use AI-assisted development to deliver it without lowering the standard.

I’m growing toward product engineering: building software where the engineering decisions and the business outcomes are made in the same room.

See the work Experience and skills
What I care about

Four habits behind the work.

The same habits show up whether I’m writing a headline, a schema block or a database query.

Clarity before code

If I can’t say in one sentence what a page or feature is for, it isn’t ready to build.

Evidence over taste

Positioning comes from research, competitors and customers’ own words, not from what looks nice to us.

Ship, then measure

Analytics, heatmaps and Search Console are part of the release, not something added later.

Honest numbers

Every figure I publish has a source and a date. If I can’t back it up, I don’t use it.

Education

Computer science, cyber security focus.

B.Tech, Computer Science (Cyber Security)

CT University, Ludhiana · 2020 – 2024 · 8.0 CGPA

Gold Medalist, B.Tech CSE (Cyber Security), 2020–24 batch

Member of the National Service Scheme (NSS).

Certifications & training

Courses and training.

Programming, cloud and security courses completed during my degree.

Let’s build something useful.

Product engineering roles, product builds and growth projects are all welcome.

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