Software engineer · building products from code to growth
Ludhiana, India · working with US teams
Abhay Singh
Software Engineer — Product Development, Analytics & Growth
I turn business requirements into working products: research, positioning, UX, code, SEO and analytics, then the experiments that grow them. For the last two years I’ve worked directly with company leadership on CareBravo, AI operations software for US home-care agencies.
Caryfy AICompany, category and investor website
CareBravoAI operations software for Medicaid home care
CareBeginsCare directory for Georgia, USA
~3 yrsbuilding, shipping and growing production web products
20+PHP and React sites planned, built and managed
50→98%technical SEO audit health across the site ecosystem
DR 41Domain Rating for CareBravo.com in Ahrefs
Figures as of November 2026. Company figures, such as agency counts, describe the products, not my personal results.
I’m a software engineer who works across web development, product experiences, analytics and digital growth. I like owning the whole journey: understanding what the business needs, building it properly, then using data to make it better.
Today I do that with company leadership on products for US home-care businesses. Next, I want to do it as part of a product team that cares about both the engineering and the outcome.
On each one I worked directly with the owner as strategist, developer, SEO lead and market researcher, from the first positioning conversation to the analytics after launch.
01
AI operations software for Medicaid home care
Positioning, messaging, product website, calculator-led lead generation and the SEO system behind an AI operating system used by 130+ US home-care agencies.
My roleStrategy / Research / Messaging / UX/UI / Development / SEO / AEO / Analytics / Lead generation
02
Company, category and investor website
A four-language company site that separates the company, the category it created and its product, so investors, press and AI answer engines describe each one correctly.
My roleStrategy / Research / Messaging / Brand / UX/UI / Development / SEO / GEO
03
Care directory for Georgia, USA
A Next.js and Supabase directory of 2,000+ Georgia care providers, listed alphabetically and checked against state records, with programmatic county pages built for search.
My roleStrategy / Research / Messaging / UX/UI / Development / SEO / Analytics
Most of the work happens before and after the code. These five steps are how I keep engineering decisions and business outcomes in the same conversation.
I start with the owner: how the business makes money, who decides to buy, and what has to be true for the product to win.
Competitors, search demand and the words customers actually use, so positioning starts from evidence rather than taste.
Positioning, page structure and copy direction are agreed before design, so every screen has one job and one next step.
Design to code in React, Next.js, PHP or plain HTML, whichever fits the problem, with SEO, schema and performance built in from the first commit.
GA4, Search Console and Clarity show what works. Experiments, content and automation compound it.
Sep 2024 – present
Cogent Infomedia, a Deerghayu Lifestyle Pvt. Ltd. company
Product, web and growth work for Caryfy AI, CareBravo and CareBegins, plus 20+ PHP and React sites. Built CareBravo’s ABM calculator and the n8n automations behind its outreach.
Nov 2023 – Sep 2024
Dollars & You
Shipped 50+ campaign landing pages from Figma. A/B testing and heatmap-led conversion work associated with an 18% reduction in bounce rate.
2020 – 2024
CT University, Ludhiana · Gold Medalist
8.0 CGPA.
The core of what I use every week. The full list, with context, is on the experience page.
Frontend depth, with full-stack delivery when the product needs it.
Turning business requirements into flows, structure and releases.
Measuring what happens after launch, and improving it.
Getting found by search and AI engines, then reaching the right accounts.
Earlier and ongoing client work: migrations, legal lead-generation, eCommerce and performance.
I’m open to full-time opportunities across software engineering, product development, analytics and digital growth. If my experience fits your team, I’d love to connect.