CareBegins

A family in Georgia looking for home care usually finds directories that rank providers by who paid, and lead forms that sell their details. Meanwhile, the real answers are spread across state lists that are hard to search: who is licensed, who takes which Medicaid program, and who has room this week.

CareBegins brings those sources into one free, searchable directory, published by Karavista LLC.

• Trust first. In a market full of pay-to-rank sites, the product had to prove it isn’t one: alphabetical order, visible sources, check dates, a corrections log and a clear ownership page.
• A complicated system. Georgia’s programs (CCSP, SOURCE, ICWP, NOW and COMP) and the role of care coordinators confuse most families.
• Scale without thin pages. Thousands of listing and county pages had to be useful to people and clear to search engines.
• Three audiences. Families, professionals who refer them, and providers who need to claim their listing.

Through Cogent Infomedia, I worked directly with the business owner as strategist, developer, SEO lead and market researcher, and built the product end to end.

My background is frontend development. To deliver a full-stack Next.js and Supabase application, I used an AI-assisted development workflow: I set the requirements, page structure, SEO rules and quality bar, used AI coding tools to move faster on the parts outside my core experience, then tested and shipped the result. It’s how I take on problems bigger than my job title without lowering the standard.

The research started with how families actually ask for care, for example “my mother in Cobb County, on CCSP, needs a personal care home with a bed this month”, and with the state’s own provider and program lists. That shaped the product: search in plain sentences, filters by county, care type, program, room and language, and a “find your coordinator first” path, because in Georgia’s programs a coordinator comes before a provider.

The messaging puts the trust model up front: “None of them paid to be here.” Every listing separates what the provider reported from what CareBegins checked, and each carries a date. The About page says who owns the site, who pays for it and how listings are checked, including that Karavista is separate from Caryfy, the maker of CareBravo.

• Next.js and React front end, with server-rendered pages so every listing and county page is crawlable.
• Supabase as the data layer behind the directory.
• Cloudflare Turnstile to protect forms from spam without a puzzle for real people.
• County pages for each care type, each with a printable list and a CSV export for professionals.
• A free “claim your listing” flow for providers.

• Programmatic SEO: predictable URLs by state, county and care type, plus one page per provider.
• Sitemap index split into pages, counties and listings.
• Structured data: LocalBusiness, PostalAddress and BreadcrumbList on listings, and WebSite with a SearchAction on the homepage.
• AI search: an llms.txt that documents the directory’s URL patterns and guides.
• E-E-A-T: ownership, review policy and a public corrections log.
• Measurement: GA4 and Microsoft Clarity.

What is CareBegins?

A free directory of Georgia care providers, published by Karavista LLC. Providers are listed alphabetically and no one pays for placement.

Is it connected to CareBravo?

No. Karavista LLC is a separate company from Caryfy, which makes CareBravo. I worked on both through Cogent Infomedia.

Which tools were used?

Next.js, React, Supabase, Netlify, Cloudflare Turnstile, GA4 and Microsoft Clarity, built with an AI-assisted development workflow.