CareBravo

Medicaid home-care agencies run on thin margins and heavy admin. A typical owner pays for separate tools for EVV (electronic visit verification), scheduling, payroll and billing, and the tools don’t talk to each other. Someone in the office retypes every visit into each one, and every retype is a chance for denials, short paychecks and survey findings.

CareBravo is Caryfy AI’s answer: one system underneath the agency. The caregiver’s check-in at the door and a voice note at the end of the shift become the timesheet, payroll file, claim, chart line and family update, with a person confirming anything that moves money or changes care.

• A new category. “AI operating system” means nothing to an agency owner. The site had to explain it in the owner’s own words, without hype.
• A sceptical audience. Owners have been sold many apps that added work. Trust had to be earned with specifics: pricing up front, sources for every number, and “nobody calls unless you ask”.
• Established competitors. The product sits against long-standing home-care and EVV vendors, so search visibility and clear comparisons mattered.
• Sales without a sales call. The site needed a way for an owner to qualify themselves before anyone talked to them.

I worked directly with the founder through Cogent Infomedia, as strategist, developer, SEO lead and market researcher. The work followed the company’s requirements across the whole journey:

The research covered the owner’s week as much as the market: where the money leaks, which jobs eat the evenings, and which words owners use for them. Alongside that I mapped competitors: how they price, what they claim about AI, and where their messaging leaves owners guessing.

The strategy that came out of it was simple: lead with the owner’s pain, prove the product with real screens and stated sources, and give every visitor one clear next step, the calculator.

With the founder, I revamped the messaging and brand presentation to match the company’s direction: plain, owner-facing language instead of software jargon. The homepage tells one story, “same Tuesday, two mornings”, showing the same day with and without CareBravo. The nine jobs are framed as outcomes the owner can check, and pricing is stated up front.

I designed and built the site as fast, static, multi-page HTML on Netlify, mobile-first, so it loads quickly for owners checking it on a phone between visits. The page system covers the product, the nine jobs, pricing, state pages, comparisons, a learning library and the calculator, all from shared templates.

• Real product screens with sample data, rather than illustrations.
• One primary action per page, pointing to the calculator.
• Structured page templates, so new state, comparison and learn pages ship consistently.

Search was planned as a system rather than a checklist. The site is organised into learn articles, state pages, comparison pages and outcome pages, each with a clear search intent and internal links back to the product.

• Technical SEO: sitemaps, canonical URLs, Organization, WebSite and BreadcrumbList schema, and performance.
• AEO / GEO: an llms.txt that gives answer engines a one-line definition of the product, the nine jobs and stated pricing.
• Authority: backlinks and E-E-A-T signals, reaching an Ahrefs Domain Rating of 41.
• Measurement: GA4 and Microsoft Clarity for behaviour and conversion, with Search Console for queries.

I proposed and built an account-based marketing play for CareBravo: an interactive diagnostic calculator. An owner enters four numbers and nine answers, and about a minute later reads a personalised report with the agency’s name on it, covering where money is leaving, two versions of next year and a thirty-day plan. It saves progress if they’re interrupted and books them into nothing.

Each target agency gets personalised results and an emailed report, and is captured as a qualified lead. The calculator is the primary conversion goal for outreach campaigns.

Behind it, I built n8n automations for personalised email campaigns: target-audience research, segmentation, data scraping and lead enrichment, with suppression rules and approval gates before anything is sent.

What is CareBravo?

AI operations software for US Medicaid home and community-based care agencies, made by Caryfy AI. An AI assistant named Cary coordinates agents for nine jobs from a caregiver’s check-in at the door.

What did I do on it?

Research, competitor analysis, positioning, the messaging and brand revamp, UX/UI, development, SEO and AEO, analytics and lead generation, working directly with the founder.

Which tools were used?

HTML, CSS and JavaScript on Netlify, GA4, Microsoft Clarity, Google Search Console, Ahrefs and n8n.