Sep 2024 – presentLudhiana, India · US clients
Web Developer · Software Engineering & Product Delivery
Cogent Infomedia, a Deerghayu Lifestyle Pvt. Ltd. company
Product, web and growth work on Caryfy AI, CareBravo and CareBegins, working directly with company leadership, plus a wider set of 20+ PHP and React sites.
- Planned, built and SEO/AEO-optimised CareBravo.com, Caryfy.ai and a wider ecosystem of 20+ PHP and React sites, covering technical SEO, schema, backlinks and E-E-A-T.
- Raised technical audit health from about 50% to 98% across the sites. CareBravo reached a Domain Rating of 41 in Ahrefs.
- Proposed and built an account-based marketing play for CareBravo: an interactive diagnostic calculator that gives each target agency personalised results and an emailed report, and captures them as qualified leads. It is the primary conversion goal for outreach campaigns.
- Built n8n automations for personalised email campaigns: target-audience research, segmentation, data scraping and lead enrichment, with suppression rules and approval gates before launch.
- Built CareBegins, a Next.js and Supabase directory of 2,000+ Georgia care providers, using an AI-assisted development workflow.
- Integrated payment gateways and CRM platforms through REST APIs, so lead capture and order workflows run without manual re-entry.
- Migrated live production sites with no loss of rankings, using full redirect mapping and a structured-data refresh.
- Improved Core Web Vitals on production sites through caching, lazy loading, CSS extraction and image optimisation.
- Joined as a frontend developer and grew into owning PHP and React sites, and helped build a cross-functional marketing team of developers, designers and writers: setting tasks, deadlines and approvals, and flagging process gaps to management.